Reaching Our Target Audience

To reach our democratic target audience my group and I made a facebook and twitter page so that we could interact and communicate with our target audience. By doing this we were able to get across our ideas and also take into account our target audience's opinions on said ideas. Our target audience was our peer group, and due to the current fad with facebook and twitter we felt that this was the perfect way to reach our target audience and get feedback from them.

 http://www.facebook.com/A2MediaProjectMoreThanConquerors

 https://twitter.com/ForecastTrouble

Another way we reached our target audience was we asked a random sample of our year group to watch More Than Conqueror's previous music videos and then explained our ideas to them. After we did this we asked them to fill out a questionnaire for us answering what they thought of our idea, what their views on the song were, and if they liked that genre of music. Once we received all the questionnaires back we got an idea of just who exactly our target audience were and how we would be able to reach them effectively.

Joint Prezi

These are the joint prezis my group and I worked on. They are filled with all of our research into similar artists, music videos, video effects and video ideas we have:

Alt-J ∆ Breezeblocks

Alt-J's video for Breezeblocks has a similar theme to their video that we're hoping to capture in our video for More Than Conqueror's video:

 

We believe this video is very useful to help us as a template for our video, and we really like the reverse effect to the video as it creates an even darker undertone to the video. The lighting is dark and low key, and also keeps into the dark theme of the video. This video gave us a vivid idea of how we would be able to portray our ideas, as well as how we would be able to set up our scenes and film them. It is videos like this, and similar to this, that we were able to make a conscious decision on our music video idea.

Using Green Screen

My group and I both decided that we wanted to look at using a Green Screen so that we could potentially use it in our final piece. My group and I both videoed an iPod and then decided to add clips into the iPod to make it seem as though the iPod was actually playing the clips. We then filmed my friends lips and added a clip of one of my friends looking around confused. We then used a a green piece of card and put it in her mouth to make a make shift green screen. Then we added the clip of my friend looking confused inside the clip of my friend's mouth to make it look as if my friend was inside my other friend's mouth. Here is the clips:

 

Optical Flow

I decided that I would look at how to use Optical Flow on Final Cut Pro because it is used in a lot of different music videos and even shows etc. to make things look more effective and basically just cooler.



My group and I went out one day to film some quick clips that we could potentially use to mess about with on Final Cut Pro. We focused these clips for Optical Flow purpose as we had Danny run through a puddle so that we could slow down the ripples and splash. We also ripped up some paper to make confetti, we then threw the confetti at Danny and slowed it down. This is my result:

Gascan Ruckus

Gascan Ruckus are a Northern Irish band that originate from Middletown, County Armagh.  They are an unsigned band and use websites such as facebook, myspace and bebo to promote themselves, as well as using Bandcamp, iTunes etc. to distribute their music to. They are a four piece band made up of Michael Woods: guitar and vocals, Declan McBride: guitar, Conor Langan: bass, and El Rosso: drums. They describe their sound as Punk/Rock/Alternative. They are quite similar to More Than Conquerors in their sound. Both videos the band has released have been shot by Tristan Crowe and the video for vitamins was edited by Phillip Matier



The video for Pieces is just a fun video featuring only the band. It starts out capturing the band performance. The room is very simple as it only consists of the band's instruments and amps. The room is in complete darkness except for a light shining down on the band themselves. The interesting thing about the band video is that it appears to the viewer to be shot in slow motion, although the singer's lip sync is in exact sync with the song, the drummer's beats match up to the music, as well as the guitarists strumming and chords. As the camera has a pan of the band it seems to disappear behind a black pillar and when it comes out the band are no longer performing, but instead sitting in old fashioned gentlemen clothes. They are seen smoking a pipe, listening into an original radio, reading a newspaper and watching an old tv. The camera continues to pan across each of the members until it passes by another black pillar to once more come out onto the band performing again. This technique continues throughout the video always ending up with different scenarios as it pans across.

Prezi

A lot of my research into similar bands and artists are on my prezi:

Media Studies on Prezi